Hisham is a senior sales and distribution expert with 20+ years of experience in the GCC and MENA region. A business leader with a successful track record of starting up, turning around, and leading transformation initiatives for conglomerates, his roles have spanned Etihad, Etisalat, Saudi Telecom Company (STC) and Mondelez.
Hisham successfully boosted revenues to reach $5 billion and established the largest electronic e-voucher distribution network across ΜΕΑ. He is skilled at devising best go-to-market models within consumer as well as business channels and is passionate about start-ups, technology and new innovative business models.
He holds a Bachelors of Science degree in Engineering from Northeastern University in Boston Massachusetts.
Hisham is a triathlete who enjoys cycling, running, swimming and is a two-time Ironman 70.3 finisher.